Pokémon Z-A’s Bold Marketing Redefines The Franchise’s Usual Strategy

Forbes•Wednesday, October 1, 2025 at 2:48:51 AM

Pokémon Legends Z-A is shaking things up with a bold new marketing strategy that incorporates elements of horror, mystery, and live-action stunts. This fresh approach is redefining how the franchise engages with its audience, sparking excitement and debate among fans. While some embrace the innovative direction, others are unsure about this departure from traditional marketing tactics. This shift is significant as it could set a new standard for how franchises connect with their communities and attract new players.

— Curated by the World Pulse Now AI Editorial System

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