Can Gucci’s new designer bring the hot sauce and rescue fashion house from flatlining sales?

The GuardianTuesday, September 23, 2025 at 8:25:16 PM
Can Gucci’s new designer bring the hot sauce and rescue fashion house from flatlining sales?
Gucci is making waves at Milan Fashion Week with the debut of its new creative director, Demna. Known for his bold and innovative approach, Demna aims to revitalize the brand, which has faced declining sales and a perception of blandness. By showcasing a fresh collection online ahead of schedule, Gucci is embracing a modern, surprise-release strategy that resonates with today's fashion culture. This move could mark a significant turning point for the iconic brand, potentially leading to a renaissance in its appeal and sales.
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