Apple is ‘drastically’ cutting iPhone Air production, report says, after new survey reveals ‘virtually no demand’

FortuneWednesday, October 22, 2025 at 2:26:34 PM
Apple is ‘drastically’ cutting iPhone Air production, report says, after new survey reveals ‘virtually no demand’
Apple is reportedly slashing production of the iPhone Air by over 90% starting next month due to a new survey indicating virtually no demand for the device. This drastic cut highlights potential challenges for Apple in maintaining its market position and raises concerns about consumer interest in its latest offerings. The decision reflects broader trends in the tech industry, where companies must adapt quickly to shifting consumer preferences.
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