How AWS’s CMO plans to turn marketing into a measurable revenue engine

FortuneMonday, October 6, 2025 at 3:49:12 PM
How AWS’s CMO plans to turn marketing into a measurable revenue engine
Amazon Web Services' CMO is reshaping the perception of marketing by emphasizing its direct link to revenue generation and product strategy. This shift highlights the growing importance of marketing as a key driver of business success, rather than just a support function. By aligning marketing efforts with revenue targets, AWS aims to create a more measurable impact, which could inspire other companies to rethink their marketing strategies.
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