The Loyalty Shift: Why Purpose-Driven Brands Are Winning In 2025

ForbesSunday, October 5, 2025 at 7:29:46 PM
The Loyalty Shift: Why Purpose-Driven Brands Are Winning In 2025
In 2025, purpose-driven brands are gaining a competitive edge as they focus on building loyalty with customers. This shift highlights the importance of meaningful connections in retail, where consumers increasingly prefer brands that align with their values. As retailers adapt to this trend, understanding the motivations behind customer loyalty will be crucial for long-term success.
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