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Trump tariffsin Financial Markets
3 hours ago

Businesses and consumers grapple with the impact of Trump's tariffs, from Swiss exports facing steep costs to chipmakers bracing for uncertainty, as rising prices start to squeeze households.

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Columbia Sportswear sues Columbia University for trademark infringement

The GuardianSaturday, August 2, 2025 at 3:26:54 PM
NegativeFinancial Marketslegal
Columbia Sportswear sues Columbia University for trademark infringement
Columbia Sportswear is taking legal action against Columbia University, accusing the school of violating a 2023 agreement by selling merchandise that looks too much like the apparel company’s products. The lawsuit claims this could confuse customers and amounts to trademark infringement.
Editor’s Note: This isn’t just a corporate squabble—it highlights how branding disputes can escalate even between seemingly unrelated entities (a university and an outdoor gear company). If the court sides with Columbia Sportswear, it could force the university to rebrand its merch, costing time and money. Plus, it’s a reminder of how fiercely companies guard their trademarks.
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