Are Beauty Advent Calendars Still Worth The Purchase?

In 2025, the relevance of beauty advent calendars is being questioned as self-gifting emerges as a popular trend during the holiday season. Major brands like Liberty, Dior, and Space NK are featured in discussions about whether these calendars still provide value to consumers. The article from Forbes suggests that self-gifting is becoming a smart splurge, prompting potential buyers to reconsider their purchases. This shift in consumer behavior highlights the evolving landscape of holiday shopping and the importance of assessing the worth of traditional gift items.