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Neil Kraft, Visionary Adman Who Sold ‘a Mood and a Lifestyle,’ Dies at 67

The New York Times•Saturday, September 27, 2025 at 7:32:16 PM
PositiveFinancial Markets
Neil Kraft, a pioneering figure in the advertising world, has passed away at the age of 67. Known for his innovative campaigns for brands like Calvin Klein, Kraft's work defined the aesthetic of the 1980s and 90s, showcasing a blend of celebrity culture and lifestyle marketing. His iconic ads, featuring stars such as Marky Mark, not only sold products but also captured the spirit of a generation. Kraft's legacy in advertising is significant, as he transformed how brands connect with consumers, making his contributions to the industry truly memorable.
— Curated by the World Pulse Now AI Editorial System
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