Palestinian food brand says UK sales up 50% as shoppers show solidarity
PositiveFinancial Markets

Zaytoun, a Palestinian food brand, has reported a remarkable 50% increase in UK sales, reaching £3.2 million in 2024. This surge is attributed to shoppers showing solidarity with Palestinians in Gaza and the West Bank by purchasing their olive oil and dates. As a social enterprise, Zaytoun aims to support Palestinian communities through fair trade, making this growth not just a business success but also a meaningful gesture of support during challenging times.
— Curated by the World Pulse Now AI Editorial System