Prime's Shocking Collapse: Logan Paul & KSI's Sales Down 75% Globally

The recent news about Prime's staggering 75% drop in sales globally is a significant concern for the brand, co-founded by Logan Paul and KSI. This decline not only reflects challenges in the competitive beverage market but also raises questions about the sustainability of influencer-driven products. As consumers become more discerning, the impact on Prime's reputation and future growth could be profound, making it a critical moment for the brand to reassess its strategies.