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Crumbl’s Benson Boone ‘Moonbeam Ice Cream’ Cookies Are a Hit

The New York TimesThursday, July 3, 2025 at 8:40:49 PM
Crumbl’s Benson Boone ‘Moonbeam Ice Cream’ Cookies Are a Hit
Crumbl’s latest limited-edition cookie, the Benson Boone-inspired "Moonbeam Ice Cream," is proving so popular that the chain is extending its run. The treat—a chilled chocolate cookie stuffed with cookies and cream pieces—has gone viral on social media, with fans loving its whimsical, "magical" vibe.
Editor’s Note: This isn’t just another cookie—it’s a full-blown social media moment. Crumbl’s ability to turn a collab with musician Benson Boone into a viral dessert shows how food trends now thrive on hype, scarcity, and shareability. For fans, it’s a fun, fleeting indulgence; for marketers, it’s a masterclass in FOMO-driven sales.
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