Intuit strikes $100 million deal to integrate OpenAI models into financial tools

Investing.comTuesday, November 18, 2025 at 2:32:02 PM
Intuit strikes $100 million deal to integrate OpenAI models into financial tools
  • Intuit has secured a $100 million agreement to incorporate OpenAI's models into its financial tools, enhancing products like TurboTax and Credit Karma. This collaboration aims to leverage AI technology to provide users with improved financial insights and experiences.
  • The integration of OpenAI's advanced models is expected to significantly elevate Intuit's offerings in the competitive financial services market, allowing the company to better meet the evolving needs of its customers.
  • This development highlights the growing trend of AI integration in financial services, contrasting with other recent investments in AI that have faced valuation challenges, raising questions about the sustainability of such ventures in a rapidly changing market.
— via World Pulse Now AI Editorial System

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