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Oil prices climb due to supply concerns, a weaker dollar, and geopolitical tensions, while global refiners benefit from higher margins in the short term.

How Chain Restaurants Like Chili’s Suddenly Became Cool Again

The New York TimesSunday, June 1, 2025 at 9:00:10 AM
How Chain Restaurants Like Chili’s Suddenly Became Cool Again
Remember when chain restaurants like Chili’s were seen as outdated or uncool? Well, they’re making a surprising comeback. This article dives into how these familiar spots—once written off as relics of suburban dining—are suddenly trendy again, thanks to nostalgia, affordability, and a shift in what diners value. Turns out, a dependable plate of baby back ribs and a frosty margarita hit differently in 2024.
Editor’s Note: In a world where dining trends often chase the next big thing, this story taps into something deeper: comfort and consistency are having a moment. It’s not just about the food—it’s about the vibe. With rising costs and endless options, people are craving the reliability (and yes, even the cheesiness) of chains they grew up with. For marketers and restaurateurs, it’s a lesson in how nostalgia and simplicity can win over even the most skeptical crowds.
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