Should K-beauty products have to come from South Korea?

BBC NewsThursday, October 30, 2025 at 12:17:40 AM
Should K-beauty products have to come from South Korea?
The popularity of Korean skincare products is on the rise, with sales reaching new heights. However, a growing concern has emerged as some of these beloved K-beauty items are now being produced by overseas companies. This raises questions about authenticity and the true essence of K-beauty, which is traditionally associated with South Korea. As consumers become more discerning, the debate over whether K-beauty products should exclusively originate from South Korea is gaining traction, highlighting the importance of cultural identity in the beauty industry.
— Curated by the World Pulse Now AI Editorial System

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