Starbucks bets on Taylor Swift to win back customers amid struggles

TheStreetTuesday, October 7, 2025 at 12:33:00 AM
Starbucks bets on Taylor Swift to win back customers amid struggles
Starbucks is making a strategic move by leveraging the immense popularity of Taylor Swift to reconnect with its customer base and boost sales. This initiative is particularly important as the company faces challenges in maintaining its market position. By tapping into Swift's dedicated fanbase, Starbucks aims to create a unique experience that resonates with both her fans and coffee lovers, potentially revitalizing its brand and driving foot traffic back to its stores.
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