Bernstein likens TikTok’s U.S. deal to ’New Coke’ gamble

Investing.comSaturday, September 20, 2025 at 8:00:05 AM
In a recent analysis, Bernstein has drawn parallels between TikTok's proposed deal in the U.S. and the infamous 'New Coke' gamble from the 1980s. This comparison highlights the risks involved in TikTok's strategy to navigate regulatory challenges while trying to maintain its user base. Understanding this analogy is crucial as it sheds light on the potential pitfalls and opportunities TikTok faces in the competitive social media landscape.
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