How KFC Lost Fast Food’s Chicken Crown—and How It Plans to Win It Back

The Wall Street JournalTuesday, October 28, 2025 at 9:30:00 AM
How KFC Lost Fast Food’s Chicken Crown—and How It Plans to Win It Back
KFC is facing challenges as U.S. sales decline, with consumers increasingly opting for sandwiches and tenders instead of traditional buckets of fried chicken. This shift in preference highlights the changing landscape of fast food, where convenience and variety are becoming more important. KFC's struggle to adapt to these trends is significant, as it reflects broader industry challenges and consumer behavior that could impact its future strategies.
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