Meta VP: AI is the best thing in advertising – if we use it right

Meta's VP recently shared insights on the transformative potential of AI in advertising, emphasizing that when used correctly, it can significantly enhance marketing strategies. With two decades of experience in the ad industry, the VP noted that brands and marketers at the Cannes Lions festival are eager to explore effective partnerships and investments in AI technology. This discussion is crucial as it highlights the ongoing evolution of advertising and the importance of adapting to new tools for success.