Outdoor brand Arc'teryx apologises for 'dragon' fireworks in Himalayas

BBC News•Monday, September 22, 2025 at 4:45:35 AM

Outdoor brand Arc'teryx has issued an apology following backlash over its 'dragon' fireworks display in the Himalayas, which raised concerns about potential environmental harm. This incident has sparked an investigation into the company's practices, highlighting the growing scrutiny on brands regarding their environmental impact. As consumers become more environmentally conscious, companies are under increasing pressure to ensure their promotional activities do not harm natural ecosystems.

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