How Spirit Halloween became a seasonal retail Amazon rival

Spirit Halloween has transformed into a major player in seasonal retail, occupying over 1,500 vacant stores each year to meet the growing demand for Halloween products. This expansion not only highlights the brand's popularity but also showcases its ability to capitalize on empty retail spaces, making it a formidable competitor to giants like Amazon. As consumers increasingly seek unique and festive Halloween experiences, Spirit Halloween's strategic growth is a testament to its understanding of market trends and consumer desires.