Spirit of Walt but no Mickey Mouse in Disney’s planned desert community
PositiveFinancial Markets

- Disney is developing a new residential community named 'Storyliving by Disney' in Rancho Mirage, California, which will feature nearly 2,000 homes across 618 acres, reflecting the founder's love for the Palm Springs area. The first model homes are now open to residents, marking a significant expansion of Disney's brand into real estate.
- This initiative represents a strategic move for Disney to diversify its offerings beyond traditional entertainment, tapping into the growing demand for themed living spaces that resonate with the company's legacy and values.
- The project aligns with broader trends of 'Disneyfication' in various sectors, as seen in recent partnerships like that with Formula One, where Disney's branding is increasingly integrated into diverse experiences, indicating a shift in how the company engages with audiences and markets itself.
— via World Pulse Now AI Editorial System


