Chagee Keeps Prices High Amid Sales Slump

BloombergWednesday, October 22, 2025 at 10:55:51 PM
Chagee Keeps Prices High Amid Sales Slump
Chagee, a Chinese tea maker, is sticking to its strategy of offering premium products at high prices, even as it faces a significant drop in sales and profits. This decision comes as consumers are increasingly turning to other beverage chains that offer similar drinks at much lower prices. This situation highlights the challenges Chagee is facing in a competitive market, where affordability is becoming a key factor for consumers.
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