Ford CEO Jim Farley strikes a cautious tone on Apple’s new CarPlay Ultra and its increasing control over cars: ‘Do you want the Apple brand to start the car?’

FortuneWednesday, November 5, 2025 at 5:51:57 PM
Ford CEO Jim Farley strikes a cautious tone on Apple’s new CarPlay Ultra and its increasing control over cars: ‘Do you want the Apple brand to start the car?’

Ford CEO Jim Farley strikes a cautious tone on Apple’s new CarPlay Ultra and its increasing control over cars: ‘Do you want the Apple brand to start the car?’

Ford CEO Jim Farley has expressed caution regarding Apple's new CarPlay Ultra, highlighting concerns about the tech giant's growing influence over vehicle control. In discussions with Apple CEO Tim Cook, Farley has raised questions about the implications of allowing the Apple brand to take a more central role in car operations. This conversation is significant as it reflects the ongoing tension between traditional automakers and tech companies, shaping the future of automotive technology and consumer experience.
— via World Pulse Now AI Editorial System

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