Elon Musk’s ‘polarizing and partisan actions’ may have cost Tesla more than 1 million U.S. EV sales, Yale study finds

FortuneTuesday, October 28, 2025 at 5:49:22 PM
Elon Musk’s ‘polarizing and partisan actions’ may have cost Tesla more than 1 million U.S. EV sales, Yale study finds
A recent Yale study suggests that Elon Musk's controversial actions may have led to a significant loss in Tesla's electric vehicle sales, estimating over 1 million units. This finding highlights the potential risks of a polarizing leadership style, especially in a market where customer loyalty is crucial. Kenneth Gillingham, the study's author, emphasizes the importance of not alienating core customers, raising questions about how Musk's behavior could impact Tesla's future.
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