22-year-old AI CEO behind ‘friend.com’ necklace welcomes graffiti on his $1 million ad campaign: ‘Capitalism is the greatest artistic medium’

FortuneWednesday, October 1, 2025 at 6:16:16 PM
22-year-old AI CEO behind ‘friend.com’ necklace welcomes graffiti on his $1 million ad campaign: ‘Capitalism is the greatest artistic medium’
Avi Schiffman, a 22-year-old CEO, is making waves with his AI wearable, friend.com, and his bold $1 million ad campaign that embraces graffiti as part of the artistic expression. He believes that capitalism serves as a powerful medium for creativity, stating that the audience plays a crucial role in completing the artwork. This perspective not only highlights the intersection of technology and art but also sparks a conversation about the evolving nature of advertising and public engagement.
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