TikTok removes AI weight loss ads from fake Boots account

BBC NewsTuesday, December 23, 2025 at 9:23:51 AM
TikTok removes AI weight loss ads from fake Boots account
  • TikTok has removed advertisements for prescription-only weight loss drugs that were posted by a fake Boots account, featuring impersonated healthcare professionals. This action follows concerns about misleading advertising practices on social media platforms.
  • The removal of these ads is significant for TikTok as it seeks to maintain user trust and comply with advertising regulations, especially amid scrutiny over the safety and integrity of content shared on its platform.
  • This incident highlights ongoing challenges in regulating online advertising, particularly concerning the promotion of health-related products, which can exploit vulnerable populations and raise ethical questions about the responsibility of social media companies.
— via World Pulse Now AI Editorial System

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