Amazon’s Rufus, other AI shopping assistants face consumers' concerns
NeutralFinancial Markets

Amazon’s Rufus, other AI shopping assistants face consumers' concerns
Amazon recently introduced Rufus, a generative AI shopping assistant, named after a beloved corgi of two early employees. While this innovation aims to enhance the shopping experience, it also raises concerns among consumers about privacy and the role of AI in retail. Understanding how Rufus works and addressing these concerns will be crucial for Amazon as it navigates the evolving landscape of AI technology in consumer services.
— via World Pulse Now AI Editorial System







