Starbucks CEO says the coffee chain won’t lose its cash-strapped consumers because it’s on its way to being a ‘world-class customer service’ company
PositiveFinancial Markets

Starbucks CEO Brian Niccol reassured investors that the coffee chain will retain its cash-strapped customers by focusing on becoming a 'world-class customer service' company. He emphasized that the quality and service justify the price of their lattes, which can reach $6 or $7. This commitment to customer experience is crucial as it highlights Starbucks' strategy to maintain loyalty even in challenging economic times.
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