Gen X-ers Have Money to Spend. Why Are Retailers Ignoring Them?

The New York TimesThursday, November 27, 2025 at 10:03:38 AM
Gen X-ers Have Money to Spend. Why Are Retailers Ignoring Them?
  • Three in four Americans aged 45 to 60 expect to overspend during the holiday season, highlighting the significant purchasing power of Generation X. This demographic is often viewed as a crucial segment within the consumer market, yet they appear to be overlooked by retailers.
  • The expectation of increased holiday spending among Gen X
  • The trend of overspending during the holidays raises concerns about financial health, as many Americans are reportedly taking on debt they cannot afford. This situation underscores a broader issue of consumer behavior, where rising prices and economic pressures may lead to unsustainable spending patterns, particularly among older consumers.
— via World Pulse Now AI Editorial System

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