John Lewis to open VIP lounge at Oxford Street store with free drinks and massages

The Guardian•Sunday, November 2, 2025 at 2:39:36 PM

John Lewis is set to open a VIP lounge at its Oxford Street store, offering free drinks and massages to attract customers back after facing tough competition from rivals like Marks & Spencer. This initiative, which includes using Waitrose chocolates to entice loyalty card holders, is a strategic move to enhance customer experience and regain market share. It highlights the retailer's commitment to innovation and customer satisfaction, making shopping more enjoyable and exclusive.

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