Colombia’s Premium Brand at Risk From Cheaper Brazilian Coffee

BloombergThursday, September 25, 2025 at 5:56:47 PM
Colombia’s Premium Brand at Risk From Cheaper Brazilian Coffee
Colombia's coffee industry is facing significant challenges as an influx of cheaper Brazilian coffee threatens its premium brand reputation. This situation has arisen due to tariffs imposed by Donald Trump, which have disrupted traditional trade patterns. The impact of these tariffs not only jeopardizes the livelihoods of Colombian coffee farmers but also raises concerns about the quality and uniqueness of Colombian coffee in the global market.
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