Generative AI Traffic To Retailers Up 830%
PositiveFinancial Markets

- Generative AI traffic to retailers has surged by 830%, driven by the increasing use of large language models (LLMs) such as ChatGPT and Google's Gemini for product searches and purchasing decisions. This trend indicates a significant shift in consumer behavior as more shoppers turn to AI tools for assistance in their buying journeys.
- This development is crucial for companies like Google and those utilizing AI technologies, as it demonstrates the growing influence of AI on retail and e-commerce. Enhanced engagement through AI can lead to increased sales and customer loyalty, positioning these companies favorably in a competitive market.
- The rise in AI-driven shopping coincides with concerns over the accuracy of financial advice provided by AI chatbots, highlighting a dual narrative of innovation and caution. While AI tools enhance shopping experiences, there are warnings about their reliability in other domains, suggesting a need for ongoing scrutiny and regulation in the rapidly evolving AI landscape.
— via World Pulse Now AI Editorial System





