Chinese Tourists Are Spending Less. Hotel Giant H World Says That’s a Good Thing

H World, a major player in the hotel industry, is seeing a shift in Chinese tourist spending, but they view this as a positive development. Chief Strategy Officer Jihong He emphasized that their strategy in China is focused on growth, suggesting that even with reduced spending, there are opportunities for innovation and expansion. This perspective is crucial as it reflects a broader trend in the tourism sector, where adapting to changing consumer behavior can lead to new avenues for success.