Wendy’s Unveils Turnaround to Revitalize Brand

The Wall Street JournalThursday, October 9, 2025 at 1:05:00 PM
Wendy’s Unveils Turnaround to Revitalize Brand
Wendy's has introduced a new strategic initiative called 'Project Fresh' to revitalize its brand and stimulate growth. This plan is designed to enhance profitability and increase shareholder value, which is crucial for the company's future success. By focusing on these goals, Wendy's aims to strengthen its position in the competitive fast-food market.
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