Circana and Ibotta partner to measure digital promotion impact

Circana and Ibotta have teamed up to enhance the measurement of digital promotions, a move that could significantly benefit brands looking to optimize their marketing strategies. This partnership aims to provide deeper insights into consumer behavior and the effectiveness of online promotions, making it easier for companies to allocate their advertising budgets more efficiently. As digital marketing continues to evolve, this collaboration is timely and could set a new standard for measuring promotional success.