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Farewell Amazon Fresh: the no tills thing was all a bit too awkward | Jason Okundaye

The Guardian•Saturday, September 27, 2025 at 7:00:37 AM
NegativeFinancial Markets
Farewell Amazon Fresh: the no tills thing was all a bit too awkward | Jason Okundaye
Amazon Fresh is shutting down all 19 of its stores in London, just five years after launching its innovative 'just walk out' technology aimed at creating a seamless shopping experience. This closure highlights a growing sentiment that perhaps we are becoming overwhelmed by technology in our daily lives. The concept of frictionless shopping was initially exciting, but it seems that many shoppers are now craving a more traditional, less tech-driven grocery experience. This shift raises questions about the future of retail and how technology will continue to shape our shopping habits.
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