Walmart Is Exploring Bringing Ads to Sparky, Its New AI Shopping Agent

The Wall Street JournalTuesday, November 25, 2025 at 8:12:00 PM
Walmart Is Exploring Bringing Ads to Sparky, Its New AI Shopping Agent
  • Walmart is exploring the introduction of advertisements within Sparky, its new AI shopping agent, as part of its strategy to capitalize on the growing trend of chatbot-guided e-commerce. This initiative reflects the retailer's efforts to innovate and enhance its online shopping experience.
  • The move to integrate ads into Sparky could provide Walmart with new revenue streams, particularly as online shopping continues to surge. This aligns with the company's recent performance, which saw a 6% increase in shares due to a rise in online sales, indicating strong consumer engagement.
  • This development highlights a broader shift in retail towards AI-driven solutions and personalized shopping experiences. As companies like Walmart and xAI invest in advanced technologies, the retail landscape is evolving, emphasizing the importance of adapting to consumer preferences and leveraging AI for competitive advantage.
— via World Pulse Now AI Editorial System

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