China Used to Be a Cash Cow for Western Companies. Now It’s a Test Lab.

The Wall Street JournalSunday, November 30, 2025 at 4:00:00 AM
China Used to Be a Cash Cow for Western Companies. Now It’s a Test Lab.
  • China has transitioned from being a lucrative market for Western companies to a testing ground for innovation, driven by intense competition that has prompted brands to adapt to local tastes and lower prices.
  • This shift is significant as it allows Western companies to leverage China's vast consumer base and evolving market dynamics, positioning them to innovate and potentially enhance their competitiveness on a global scale.
  • The broader context reveals a complex landscape where China's investment climate is facing challenges, yet consumer spending on services is rising, indicating a shift in economic patterns that could influence foreign investment strategies.
— via World Pulse Now AI Editorial System

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