Overbaked prices? What a Greggs sausage roll and Pret meal deal say about how much Britons will pay

Food inflation is hitting Britons hard, as evidenced by the soaring prices of everyday items like Greggs sausage rolls and Pret meal deals. In 2025, the cost of a sausage roll has skyrocketed from just 66p, a stark reminder of how much consumers are feeling the pinch. This situation echoes the infamous 'pastygate' incident from 13 years ago when George Osborne's VAT proposal on hot food sparked outrage, particularly from retailers like Greggs. The current price pressures not only affect consumers but also threaten retailers' sales, highlighting a growing concern about affordability in the UK.