Spanx billionaire founder kept the brand a secret—even from family—for a year. If she hadn’t, she says she’d probably still be selling fax machines

FortuneTuesday, September 16, 2025 at 3:39:21 PM
Spanx billionaire founder kept the brand a secret—even from family—for a year. If she hadn’t, she says she’d probably still be selling fax machines
Spanx's founder transformed $5,000 from selling fax machines into a $1.2 billion shapewear empire, keeping the brand a secret for a year.
Editor’s Note: This story highlights the incredible journey of an entrepreneur who turned a small investment into a massive success. It showcases the importance of innovation and secrecy in building a brand.
— Curated by the World Pulse Now AI Editorial System

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