Don’t Call It a Pivot. These Executives Are ‘Refounding’ Their Start-Ups.

The New York TimesSaturday, December 6, 2025 at 10:01:42 AM
Don’t Call It a Pivot. These Executives Are ‘Refounding’ Their Start-Ups.
  • Executives in various sectors are redefining their start-ups as they embrace artificial intelligence, framing their new business lines as radical reboots rather than mere pivots. This shift reflects a broader trend where companies are seeking to innovate and adapt to the rapidly changing technological landscape.
  • This development is significant as it indicates a strategic response to the evolving market dynamics driven by AI, allowing companies to realign their missions and potentially enhance their competitive edge in a crowded marketplace.
  • The current landscape mirrors the tech boom of the 1990s, where rapid advancements in technology prompted significant shifts in business strategies. As companies invest heavily in AI, concerns about market sustainability and regulatory frameworks are emerging, highlighting the need for careful navigation in this transformative era.
— via World Pulse Now AI Editorial System

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