Amazon’s $2.5 Billion FTC Settlement Rattles Subscription Marketers

ForbesFriday, September 26, 2025 at 5:11:05 PM
Amazon’s $2.5 Billion FTC Settlement Rattles Subscription Marketers
Amazon's recent $2.5 billion settlement with the FTC highlights serious concerns regarding its Prime subscription practices, particularly around signups and cancellations. This case is significant as it sets a precedent that could impact subscription marketers across various industries, prompting them to reevaluate their own practices to avoid similar legal challenges.
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