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The twisted economics of ‘RushTok’: Some sorority pledge influencers can pay their tuition, but they’re fleeing online hate and backlash

FortuneSaturday, August 16, 2025 at 3:24:40 PM
NegativeFinancial MarketsInfluencers
The twisted economics of ‘RushTok’: Some sorority pledge influencers can pay their tuition, but they’re fleeing online hate and backlash
Kylan Darnell, a social media influencer, discusses the intense backlash faced by sorority pledge influencers this year, highlighting the challenges of online hate despite their financial successes.
Editor’s Note: This situation sheds light on the darker side of social media fame, where influencers can earn money but also face significant negativity. Understanding this dynamic is crucial as it impacts mental health and the perception of online communities.
— Curated by the World Pulse Now AI Editorial System
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