Expect a tale of two holiday seasons as the well-off spend and the rest pull back | Gene Marks

The GuardianSunday, November 30, 2025 at 3:00:09 PM
Expect a tale of two holiday seasons as the well-off spend and the rest pull back | Gene Marks
  • The upcoming holiday season in the US is expected to reflect a divide, with wealthier consumers likely to spend more while others face financial constraints. Average salaries have risen, and certain regions report high household incomes, suggesting a robust market for luxury goods.
  • This disparity in spending patterns is crucial for retailers, as businesses catering to affluent customers may experience a strong holiday season, while those targeting lower-income consumers might struggle due to budget constraints and rising living costs.
  • The overall retail landscape is showing signs of moderation, with consumer sentiment affected by inflation and job market uncertainties. Despite some resilience in retail sales, many shoppers are expected to tighten their budgets, indicating a complex economic environment that could impact holiday sales across different market segments.
— via World Pulse Now AI Editorial System

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