Exclusive-Labubu-maker Pop Mart learns from Disney to capitalise on toy’s viral success
PositiveFinancial Markets

Pop Mart, the company behind the popular Labubu toys, is taking cues from Disney to maximize the viral success of its products. By studying Disney's strategies, Pop Mart aims to enhance its brand presence and engage with fans more effectively. This approach not only highlights the growing influence of viral trends in the toy industry but also showcases how companies can adapt and innovate to capture consumer interest. As Pop Mart continues to evolve, it could set new standards for toy marketing and fan interaction.
— Curated by the World Pulse Now AI Editorial System