AI may fatally wound web’s ad model, warns Tim Berners-Lee

Financial TimesWednesday, November 5, 2025 at 12:57:55 PM
AI may fatally wound web’s ad model, warns Tim Berners-Lee

AI may fatally wound web’s ad model, warns Tim Berners-Lee

Tim Berners-Lee, the inventor of the web, has raised alarms about the potential dangers of AI agents undermining the advertising model that supports major companies like Google and Meta. He warns that this reliance on AI could jeopardize billions in revenue, highlighting a critical issue in the tech industry that could reshape how online advertising operates. This matters because it not only affects the financial stability of these tech giants but also the broader ecosystem of digital marketing and content creation.
— via World Pulse Now AI Editorial System

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