Paramount Wins European Rights to Soccer’s Champions League in $11.5 Billion Auction
PositiveFinancial Markets

- Paramount Skydance has won the rights to air most Champions League games in the U.K. and Germany, as well as U.S. media rights, in a significant $11.5 billion auction.
- This development enhances Paramount's position in the sports broadcasting market, potentially increasing viewership and advertising revenue while solidifying its brand presence in key European and American markets.
— via World Pulse Now AI Editorial System


