Gen Z has a different attitude about dining from baby boomers and millennials—and it shows in smaller tickets at chain restaurants

Gen Z is reshaping dining habits, particularly at chain restaurants, by opting for smaller, more affordable meals like shared entrées or appetizers. This shift highlights a growing trend among younger diners who prioritize budget-friendly options, contrasting sharply with the dining preferences of baby boomers and millennials. Understanding these changes is crucial for restaurants aiming to attract this demographic and adapt their menus accordingly.