How The ‘Ozempic Effect’ Is Reshaping The U.S. Fashion Market
PositiveFinancial Markets

The rise of GLP-1 drugs like Ozempic is transforming the U.S. fashion market, leading to increased demand for smaller-sized clothing. This shift presents both opportunities and challenges for retailers, who could face a staggering $5 billion loss from misaligned inventory by 2027 if they don't adapt. It's a pivotal moment for the industry, as understanding consumer needs becomes crucial in a rapidly changing landscape.
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