Snap shares jump after $400mn deal with AI start-up Perplexity

Financial TimesWednesday, November 5, 2025 at 11:54:32 PM
Snap shares jump after $400mn deal with AI start-up Perplexity

Snap shares jump after $400mn deal with AI start-up Perplexity

Snap Inc. has seen a significant boost in its stock value following a $400 million deal with AI start-up Perplexity. This partnership aims to integrate Perplexity's advanced artificial intelligence search engine into Snap's app, enhancing user experience and engagement. This move is crucial as it positions Snap to compete more effectively in the evolving social media landscape, where AI-driven features are becoming increasingly important.
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